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How to Optimise Your Instagram Profile to Attract More Guests to Your Airbnb

Updated: Oct 24, 2024

Optimising your Instagram profile is a crucial step in making your Airbnb property stand out and attract more direct bookings. With Instagram’s visual platform and millions of users, your profile is often the first impression potential guests will have of your property.


Here’s a straightforward guide to help you optimise your Instagram profile and make it work harder for you.


Beach view from wooden balcony of beach house on sunny day

1. Profile Picture: Make a Strong First Impression


Your profile picture is the first thing people will notice, so make it count. Choose a high-quality image that represents your property or brand. If you have a logo, use that for brand consistency.


Alternatively, pick the best photo you have of your property - one that captures its essence and appeals to potential guests. This image should be clear and professional, helping visitors quickly identify and remember your property.


Tip: Ensure your profile picture is a square image to avoid any cropping issues when displayed on different devices.


2. Name Section: Be Descriptive and Informative


In the name section of your Instagram profile, you have a valuable opportunity to include relevant keywords and your property’s location. This helps potential guests quickly understand what you offer and where you are.


For example:


  • The Loft | Boutique Dog-Friendly Airbnb | Cornwall

  • Anglesey Holiday Rental | Stylish Coastal Retreat


Including keywords such as “dog-friendly,” “boutique,” or “holiday rental” can help attract guests searching for specific features or locations.


Traditional white cottage with modern black single-storey extension


3. Bio: Highlight Your Property’s Key Features


Your bio is your chance to give a snapshot of your property. Use this space to describe what makes your property unique and appealing. Mention key features, such as the number of bedrooms, any special amenities, and what makes your property stand out.


For example:


  • “Stylish four-bedroom, pet-friendly home by the sea. Sleeps 10. Available to rent through Airbnb. Link below.”


Make sure to include a clear and concise description that helps potential guests visualise their stay and understand the benefits of choosing your property.

Smiling man and woman walking black dog on lead in countryside

4. Add a Google Maps Location Link


Including a Google Maps location link in your profile can be incredibly helpful for potential guests. It allows them to see exactly where your property is situated and understand its proximity to local attractions, restaurants, and amenities. This added detail can make your property more attractive and convenient for travellers planning their trip.

3 bell tents in wooden glamping site

5. Encourage Click-Through to Your Listing


With Instagram allowing up to five links in your bio, take advantage of this feature to drive traffic to your Airbnb listing or direct booking website. Use a link management tool like Linktree to create a landing page with multiple links if needed.


Here’s how you can encourage clicks:


  • “Click the link below to view more photos/check availability/book your stay/book direct!”


By providing a clear call-to-action and an easy way for visitors to book or learn more, you increase the chances of converting Instagram engagement into actual bookings.


Aerial view of beach with coloured beach huts and waves rolling into beach

Optimising your Instagram profile is an essential step in attracting more guests to your Airbnb. By choosing an eye-catching profile picture, using descriptive keywords in your name section, crafting an engaging bio, adding a Google Maps link and encouraging click-throughs to your booking site, you can make your profile work effectively to draw in potential guests and drive direct bookings.


Start implementing these tips today to enhance your Instagram presence and see the impact on your Airbnb’s visibility and bookings.


Happy hosting!

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